Online loans, the Guarantor says no to the use of data without consent for marketing purposes

Loans and online loans

Loans and online loans

Greater respect for consumers who, when looking for possible loans and online loans, find themselves providing their data, too often used then without consent for marketing purposes. To raise a cry of alarm is the Privacy Guarantor that, with a recent provision directed to an online brokerage company, has prohibited the use of users’ personal data without a specific consent to the treatment. A prohibition that arises from the increasing need of citizens to seek access to credit through the internet. Fruit, the latter and recurrent situation, of the current financial crisis that presents our country as a background.

The Privacy Guarantor supports the need to protect consumers who turn to these services or to intermediaries, such as banks and financial companies, authorized to provide hundreds of requests for quotes every day.

The provision was born in the aftermath of a report in which a user denounced the continuous receipt of unwanted advertising. The Authority verified that this company provided each consumer with a model request for single consent both for the provision of the specific service requested and for different purposes such as those relating to the receipt of commercial information and customer loyalty. A single card to fill with data, then used for different purposes. Beyond the prohibition, the Privacy Guarantor has ordered the company to modify this pre-filled, by informing users more clearly about the use of their data.

Access to credit

Access to credit

“Companies that offer online quotes services for access to credit must respect the rules for protecting personal data and cannot exploit the weakness of consumers for marketing purposes in the delicate moment of searching for possible sources of financing, such as: loans personal, salary-backed loans, debt consolidation – all the more so considering the current economic crisis “, reads the provision.

In fact, the Privacy Code states that interested parties must be able to express their choices knowingly and freely, expressing specific consent to treatment for each distinct purpose pursued by the data controller. In addition to the prohibition, the Guarantor has in fact prescribed to the company, held responsible for reporting a consumer, to integrate and modify the information present on the site so that everyone is aware of the fact that their data can be used to carry out the promotional activity on behalf of the company to which it is addressed or third parties and also to the possible communication to other subjects. Furthermore, if the company intends to continue to collect personal data for purposes other than that of providing the service, it must acquire specific consent for each purpose.